For the past three years, I've worked three full-time jobs, and I've never made more than $80000. But a few months ago, after reviewing my rate of savings and ...
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For the past three years, I've worked three full-time jobs, and I've never made more than $80000. But a few months ago, after reviewing my rate of savings and ...
In the following case study, I made what I considered (and still think is) an ugly looking YouTube video. But in doing so, it ended up making $10,000’s.
I will go over this report but the $10,000 accumulated over a few years (in the end part of this report, I’ll display the sales and the value of each one and how it added up to this number).
Here’s the background:
In an effort to boost sales to one referral program (Wealthy Affiliate), I ventured into doing things a little bit differently. I decided to make a single video, put it up on YouTube and directly linked it to the promotion.
The video turned out to be full of editing mistakes and overall did not look very professional. For example, the video editor I was using had this feature where if I click on an area of a website, it enlarges it.
I never meant to do any of that as I was making the video and in the end, the viewer would have a hard time seeing what I wanted them to see.
One would think that this problem alone would be enough to ruin the whole video experience, but to my shock, it still made money because the content of that video was very rich and something people were interested in and that’s the main point I want you to take from this case study.
Usually when I do how to tutorials and it includes videos, I always endorse that people link it back to their website to gain more authority as it does count as content. However, I just wanted to see how this experiment would play out so instead of linking back to a site, I just linked it to Wealthy Affiliate.

This is a screenshot taken from my analytics page for this video. YouTube has done a fantastic job of providing some excellent data I can use to further improve upon it, but let’s quickly analyze a couple of stats:
Thus far I have received 7 referrals directly from this video.
Out of those referrals, 3 people have upgraded to the premium program provided by Wealthy Affiliate, for which I get paid over $20 for every month. In other words, 3 sales which = $60+ a month (considering they are still around).

Yes it was, although monetary stats from this are very low and there ARE ways to improve this video, I am glad I put in about an hour’s worth of work to possibly be making $60+ a month now. And keep in mind, the viewing stats for this video ARE increasing, which means in the future, this labor could yield even more results:

I never though this video would do well or even get any major traffic because the keyword I was aiming for (Wealthy Affiliate Review) is pretty competitive, but what I was looking at when it came to competitive was Google, not YouTube itself.
The analytical data for this video shows that nearly 60% of all the visitors that found it, did so through YouTube’s search while another 24% found it through related videos. That’s almost 85% right there. I don’t think any visitors came to this video through Google’s search though.
These 4 mistakes are the major ones. I was able to fix the third one by adding more annotations to the video so people could click through to the offer more easily. Yet still, on average, 1 out of 100 people are signing up through this video. All I can really do is add another annotation or two earlier on in the video.
Currently my annotations are being set to show up well after the 10 minute mark which is beyond the average time people are watching the video. The aim is to get them to see it before they leave, so I’ll add them before the 7 minute mark (the average time they view it).
As for the first 2 mistakes, I can’t fix the editing. I’d have to remake the whole video and upload it separately so I’ll keep it as is. Same thing for the length.
I don’t have a say in the first 2, but I can help improve both factors by fixing the third one.
What I did do correctly was focus on making the video very rich in content by truly giving people a good review they would trust. Having 0 dislikes is a good sign so far!
While doing any of these 3 things, try to maximize the conversion rate of the videos you put up. Use these tips:
Try to keep the length of your videos under 5 minutes. Unless they are game plays or shows, most people in my experience don’t stick around long enough and get bored quickly. In my case study, people left around 7 minutes, while the video was 18 minutes long.
Be precise and thorough when you do video reviews of products. I try to let people know everything I can about a product because it makes them trust me. And it’s also an honest way to help people.
Don’t try so damn hard. I think my video converted better than I though because I was very calm when I spoke. be natural. If you’re shy, you don’t have to film yourself, you can just talk or if that’s also something that’s too much, you can get someone to speak for you.
Have any personal YouTube tips you’d like to share? Please do so below! 
The last time I wrote about this topic, it was basically December 2015, now since then, 4 months have passed and the video continues to get views/sales:

The video now has accumulated over 3,000 views and so far, there have been 15 more sales made! Now obviously 15 sales in 4 months may not be a big deal to some, but many of those sales are re-occurring meaning they re-pay every month. 3 sales which is what I originally had, paid about $60/month and with an extra 15 sales, making it 18 in total would pay about $400+ a month. Those are very good “dividends”!
Over 21,000 views (still going) and this is the sales report:
92 sales in total, each of which provides on average about $100. So nearly $10,000 was made since this was first uploaded. That’s quite an incredible thing considering it was a very bad looking video.
Years passed since I made that bad video and it still gets views and some sales, but had I originally made the quality of it better, I am certain, I would have earned far more from it.
The program I used to create the above video was Camtasia, but about a year ago, I switched to a free and simpler program called ShareX and the quality of the videos I produced thanks to it greatly improved. With that, I also greatly improved the sales and conversions of any future YouTube videos I created thanks to it (see some here).
And also because I got into YouTube marketing more, I eventually created this beginner tutorial to help you monetize with it.
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For many years, I used Camtasia to create and edit videos for my video marketing endeavors. But I stopped because the free alternative I’ll show you came up, and I found it better.
Here’s just some of the things that I experienced with Camtasia which caused me to switch to a free alternative:
Now I honestly don’t blame Camtasia for these issues. In most cases, I blame myself because I am not a very experienced software guy, so I assume a bug here and there, mixed with my lack of knowledge on the subject is what’s causing these issues, but regardless, I was getting annoyed by those bugs which were causing a lag in my video creation and thus the growth of my business.
So I inquired with a friend on what alternative he would suggest. Being that he was experienced in the subject, the first and ONLY suggestion he made was the same program I’m going to recommend to you guys here:
I make absolutely NO money from recommending this program, so feel free to check it out (link is in the image above). You can also donate to them if you like their stuff. I am only going to share a few important things on the program including what it is and how to set it up, and finally the right kind of mic to use.
So I have a list of videos I’ve made on YouTube that involved me doing screen records.
One of the videos I made using Camtasia can be found here. And I will say, it doesn’t look very high quality, but that’s also because I wasn’t very experienced when I made it.
But contrarily, if you wish to see the quality of stuff ShareX produces for me by simply recording my screen, here is an example (just look for the video on the page).
Well it’s like Camtasia, but a bit less complicated to use. They have a little bit of editing and trimming software, but I don’t use any of it because I personally use this program to create videos and put them up on YouTube and YouTube itself already has the necessary editing software to make thee changes I wish.
You can record your screen with ShareX, select which particular area of the screen you want to record and take screenshots. All files created by ShareX are stored in a particular folder on your computer afterwards.
When I downloaded it, the same friend who recommended the program ran me through a series of set up steps I wish to share with you and here they are:
Once you download and open it up, click on task settings, then screen recorder and then screen recorder options. Ensure that the tab which says “video source” has screen capture recorder and that the audio source says “microphone realtek high definition”.
That should be set up automatically since once you download the program, it should update to those settings. But if it doesn’t, click on download in the tab with video source and it should set it up fine.
Once this is done, using the ShareX program is extremely easy and you crank out videos with relative ease, far easier than you would with Camtasia.
If you already use a specific mic you like to record videos and you LIKE it, stick to it. But if not and you need a suggestion, I personally ordered myself a professional on called the Yeti mic which is commonly used by professional YouTubers, but it was annoying to set up and it is over $100. But once you figure it out, it can be very good to use.
While I still have it, I’ve been more than happy with a regular PS4 mic that’s about $40: This is it.
My voice sounds very clear and I make videos very easy with ShareX and this mic. But with the Yeti, you’d get more professional results. Go with whichever mic is better for your budget, but know that either is fine.
You can make YouTube videos. And here are some other examples of the ones I’ve made with ShareX recording my screen.
You can make tutorial videos for your website, free or for monetary purposes.
You can try doing affiliate marketing via making YouTube videos, screen recordings and sending people through your affiliate link (it’s what I do). I also recently created a good tutorial where I explain the YouTube affiliate marketing formula and in a majority of the videos made, ShareX was used. For videos where I was outside, I was using a phone, but to make money with this, I explain the process in that link.
And there’s a whole plethora of options available. Whether you want to use ShareX for hobby purposes or business like I do, I think you’ll find it quite to your liking.
Now I’m sure there’s other programs besides ShareX that function just as great, but I’ve got to say, ever since I started using it, I’ve been very happy with the pace at which I cranked up my video production and I am a very simply guy, I don’t record my face, only my screen.
Personally, I do product reviews on make money products and video tutorials on the same subject and the quality image and video I get as well as the sound from the mic I recommended is more than enough to have me produce good quality videos that get a lot of likes and comments, something which ultimately brings me in sales.
Video marketing has a lot of potential and while it’s a piece of my business, albeit a small one, it’s still a significant one that’s easy to set up and earn money through. And I have to say that I’ve been growing my video list and sales thanks to video marketing and ShareX in general.
One great program I learned video marketing through is called Wealthy Affiliate and their tutorials helped me set this stuff and in 2018, I’ve ramped it up thanks to discovering ShareX.
While you can still go with paid options such as Camtasia or something otherwise, I can tell you that ShareX will probably be more than enough and unless you’re some professional video maker, you won’t need to spend money on the paid options. I did long ago on Camtasia, but in retrospective, had I known about ShareX prior, I’d have stuck to it and saved $300.
Like I said, I’ve been able to produce awesome videos that look and sound good thanks to ShareX. If you have any questions on that program, let me know below.
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